Excellence, Integrity, and Perseverance
Advanced Web Offset’s foundation of Excellence, Integrity, and Perseverance has been the cornerstone of our success since opening our doors in 1989. Currently in our 24th year of business, Advanced Web Offset is a full service, family owned and operated printing company whose excellence has led them to be an exceptionally trusted partner in the commercial printing industry. This excellence, combined with perseverance and integrity, has fueled the growth and expansion that enables Advanced Web Offset to offer open-web and heat-set press lines, perfect binding and saddle-stitching, high speed inserting, and mailing services all under one roof. Let us show you what “Delivering Beyond Expectations” truly means for your publications.
Experience, Technology, and Innovation
With a top-level combination of industry experience and technical knowledge, our Sales, Customer Service and Production teams will assist and guide you through your entire experience at Advanced Web Offset. Utilizing the latest technology, we are able to efficiently produce unsurpassed quality in a timely manner, and still remain within your production budget. And with our ability to produce and host your publication’s on-line Digital Edition, you can take advantage of the latest technology and innovations that the printing industry has to offer.
Advanced Web Offset’s continual chain-of-custody certification with the Sustainable Forestry Initiative (SFI) helps to show our commitment to being environmentally responsible. We continue our obligation through the reduction, reuse, and recycling of all our generated waste. And then Advanced Web Offset take it a step further by continuously assessing our practices and procedures that help to identify areas for reductions in energy usage, waste and emissions.
Is it any wonder why Advanced Web Offset has been voted as
“The Publishers Choice”, every year, for 24 years?
What You Need To Know About Printed Media
Print is the ideal communications medium and a powerful marketing tool. But because it has been around for so long, print often gets lost in the enthusiasm for newer options, such as online and social media channels. Yet, after all is said and done, print is still the prime communication and promotional vehicle. Why? Because of its unique characteristics: Print is durable, portable, credible, universal, beautiful and works well with other media. Most important, print works.
Print is Effective
Studies show that print not only gets read (a whopping 79% of households read or scan the advertising mail they receive), it also drives both new and repeat business. In fact, 39% of customers try a business for the first time because of direct mail advertising, while 70% of customers renew a business relationship because of a direct mail promotion.
Print Provides a High ROI
A Direct Marketing Association study showed that direct mail advertising gives businesses, on average, a remarkable 13 to 1 return on their investment ("ROI"). The high ROI holds up across all industries. For example, printed catalogs have been shown to provide a 7 to 1 ROI and the lowest cost per lead/order, ahead of inserts, email, and postcards. In fact, a study conducted for the Art Technology Group found that 60% of consumers surveyed make purchases via printed catalogs at least four times each year.
Shoppers Prefer Print
Shoppers across all ages say that print—not digital—sources most influences their store and shopping decisions: 69% of shoppers rely weekly on newspapers, and 67% rely weekly on direct mail for sales and product information. These numbers are even higher among younger, and more digitally savvy, shoppers who also prefer weekly direct mail (92%) and newspapers (91%) as the most significant information channels.
The facts cannot be ignored: Print builds brand identification and powers sales. It's no wonder print media is still the workhorse of successful marketing and advertising campaigns.